Dom WhitehurstPaternity leave: a most inefficient use of timeThe company I work for recently launched a policy of offering dads the same parental leave entitlement as mums. In my case that would…3 min read·Jan 30, 2023----
Dom WhitehurstShortening attention spans are a myth. Let’s build content that demands attention.In 2015 Microsoft produced a report that stated that due to increasingly use of digital media, our attention spans have dropped below that…9 min read·Jul 27, 2021----
Dom WhitehurstFerodo Bridges — 70 years of consistencyAdvertising folk who take their jobs a little too seriously, and I’d argue even those that don’t, want to be part of a campaign that…5 min read·Dec 23, 2020----
Dom WhitehurstBrands and fans: Getting a vibing licenceAs Byron Sharp made clear in How Brands Grow, the goal of marketing activity is to improve physical or mental availability, or both. Being…3 min read·Dec 9, 2020----
Dom WhitehurstCan advertising bridge society’s political & cultural divides?On Saturday 26th September, thousands of people pitched up in Trafalgar Square to listen to a talk by David Icke and to protest about a…2 min read·Oct 19, 2020----
Dom WhitehurstWe can’t wait to talk about climate change until after the economy recovers. The time is now.I was nudged to write something, after reading the below paragraph on WARC suggesting that for the next while, thanks to the shift of…4 min read·Mar 30, 2020----
Dom WhitehurstStop hiding behind ‘consumers’There’s a lot going on at the moment. The world is burning, antibiotics are being rendered useless, millions are dying of hunger whilst…4 min read·Jan 3, 2020----