In 2015 Microsoft produced a report that stated that due to increasingly use of digital media, our attention spans have dropped below that of goldfish.

This is one stat, that gets quoted everywhere, is a scourge on our industry because…


Advertising folk who take their jobs a little too seriously, and I’d argue even those that don’t, want to be part of a campaign that becomes a cultural reference point. I’m no different. I’m endlessly fascinated by the campaigns that manage to penetrate folk’s heads.

During lockdown, I’ve become mildly…


As Byron Sharp made clear in How Brands Grow, the goal of marketing activity is to improve physical or mental availability, or both. Being at the forefront of people’s minds makes it more likely you’ll shift units, or ideas, and so familiarity is really, really valuable

One way to take…


On Saturday 26th September, thousands of people pitched up in Trafalgar Square to listen to a talk by David Icke and to protest about a combination of; vaccines, track and trace, lockdown restrictions and 5G mobile networks. …


I was nudged to write something, after reading the below paragraph on WARC suggesting that for the next while, thanks to the shift of priorities created by COVID, we would become less environmentally responsible as consumers.

https://www.warc.com/newsandopinion/news/threecurrentschangingsocietybusinessandeconomicsduringcovid19/43423

I find this terrifying. We cannot allow ourselves to de-prioritise climate change as other…


There’s a lot going on at the moment; the world is burning, antibiotics are being rendered useless, millions are dying of hunger whilst tens of people bathe in £50 notes. All of these issues need solutions. The solutions are hard and unpopular.

How do we know they are unpopular?

Whenever…

Dom Whitehurst

Media Strategist

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