Paternity leave: a most inefficient use of timeThe company I work for recently launched a policy of offering dads the same parental leave entitlement as mums. In my case that would…Jan 30, 2023Jan 30, 2023
Shortening attention spans are a myth. Let’s build content that demands attention.In 2015 Microsoft produced a report that stated that due to increasingly use of digital media, our attention spans have dropped below that…Jul 27, 2021Jul 27, 2021
Ferodo Bridges — 70 years of consistencyAdvertising folk who take their jobs a little too seriously, and I’d argue even those that don’t, want to be part of a campaign that…Dec 23, 2020Dec 23, 2020
Brands and fans: Getting a vibing licenceAs Byron Sharp made clear in How Brands Grow, the goal of marketing activity is to improve physical or mental availability, or both. Being…Dec 9, 2020Dec 9, 2020
Can advertising bridge society’s political & cultural divides?On Saturday 26th September, thousands of people pitched up in Trafalgar Square to listen to a talk by David Icke and to protest about a…Oct 19, 2020Oct 19, 2020
We can’t wait to talk about climate change until after the economy recovers. The time is now.I was nudged to write something, after reading the below paragraph on WARC suggesting that for the next while, thanks to the shift of…Mar 30, 2020Mar 30, 2020
Stop hiding behind ‘consumers’There’s a lot going on at the moment. The world is burning, antibiotics are being rendered useless, millions are dying of hunger whilst…Jan 3, 2020Jan 3, 2020
